We do this not because it is easy

I saw this jokey post on Facebook, and it made me laugh.  A play on Kennedy's speech in 1962 about landing astronauts on the moon in which he said "We choose to go to the Moon. We choose to go to the Moon... We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too."

I think it made me laugh, not just because of the unexpected continuation of a well-known speech, but the familiarity of falling into the trap of thinking something would be easy, hence choosing that path, but finding it is in fact not at all easy!